Monday, October 24 2011
The day is split into main stage talks and workshops.
8:30am - 9:00am
Breakfast & Registration
9:15am - 9:45am
Cuil Case Study: Letting Things Go
- Anna Patterson, Google (former co-founder of Cuil)
9:45am - 10:30am
Fireside Chat
- HOST: Cathy Brooks, Other Than That
- Vinod Khosla, Khosla Ventures
Mobile Design Approaches that Fail the Right Way
- HOST: John Devanney, Moment
10:30am - 11:15am
Survive to 1000 (or Die Trying)
- MODERATOR: Han Pham, Design Swinger
- Gagan Biyani, Udemy
- Roger Dickey, Product X (Mafia Wars Creator)
- Brian Wong, Kiip
Accounting & Taxes: It Will Get You Eventually...
- HOST: Perisho Tombor Ramirez Filler & Brown Accountants
11:15am - 11:25am
Fail Tales: Premature Idea Commitment
- Adil Wali, Kemists
11:25am - 11:45am
Coffee & Tea Break
11:45am - 12:15pm
Airbnb Case Study: How We Survived the Trough of Sorrow
- Joe Gebbia, Airbnb
12:15pm - 12:45pm
Qualitative vs. Quantitative Analysis
- Christina Holsberry, Facebook
- Hiten Shah, KISSmetrics
Show Your Customers You Care (or they'll GTFO)
- HOST: Evan Hamilton, Uservoice
12:45am - 12:55pm
Fail Tales: Stop Building! Get Users
- Elizabeth Yin, LaunchBit
1:00pm - 2:30pm
Lunch in Japantown
2:30pm - 3:15pm
The Failure of Business Models
- HOST: Adriana Gardella, New York Times
- Ethan Bloch, Flowtown
- Peter Gardner, Wavepoint Ventures
- David Weekly, PB Works
Risky Business: Hidden Dangers for Funded Startups
- HOST: The Sprocket Group
3:15pm - 3:45pm
Uber Case Study
- Travis Kalanick, Uber
Expand Your Brand (Without Fail)
- HOST: Solana Crawford, Design About Town
3:45pm - 3:55pm
Fail Tales: Internal Company Culture
- Stephany Wilkes, Catch
3:55pm - 4:15pm
Coffee & Tea Break
4:15pm - 5:00pm
Fireside Chat
- HOST: Liz Gannes, All Things D
- Chris DeWolfe, Mindjolt
Don't Fail at Negotiating Business Relationships
- HOST: Katherine Barr, Mohr Davidow Ventures
5:00pm - 5:30pm
Demo Announcements
5:30pm - 5:40pm
Closing Remarks
6:30pm - 9:00pm
After Party
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